One of the biggest problems clients come to me with is a big mess of content.
“I didn’t know, when I started blogging, that it would turn into this!”
draw out hidden metadata
sometimes it takes writing and editing back and forth to reveal what kinds of data we have to work with. conversation is design.
consider a new structure
Redesigning The Toast Content Modelling: A Master Skill https://alistapart.com/article/content-modelling-a-master-skill